Jonathan: Google has become too big, too powerful, and is increasingly abusing its position of implied trust and near monopoly. Its products seem uniquely attractive and useful, but they hide a calculated exploitation of every one of us that uses its services, especially those who are persuaded to part with their money. Those clever algorithms are coded under direction of Google’s management to achieve specific outcomes: I don’t mean the search results – they’re just bait, I mean the hidden outcomes that serve Google’s interests, not ours. My own experience over the past two-three years – espcially since my relationship with Google first became monetized – seems to have something in common with the recent legal complaints of multinational corporations. I’ve become increasingly wary of using Google’s products, and now spread my internet-based activity and presence over other providers, making my own own infinitisimally small contribution to encouraging a broader competitive marketplace that will save us from being suffocated in the intoxicating goodness and greatness of the Google-everything universe. I am lobbying political representatives to press for Google’s methods and motives to be challenged. I think government needs to dig deeper and wider than just corporate tax avoidance. If you have similar concerns, act on them. If you don’t know what I’m talking about, compare search results for a wide variety of subjects, using Google, Yahoo, DuckDuckgo, AskJeeves etc : ask yourself why the results are so very different, particularly where the subject of the search could potentially lead to you being persuaded to buy something.